Skip to content Skip to footer
BBM.Feb24Blo_20240206-155443_1

While we all may think our inboxes are too full, the convenience of messages coming directly to us cannot be denied. A quick tone or vibration tells us there is an update. It's essential to stay connected and informed. Let's face it: email marketing is as relevant as ever. And when done well, it can increase brand awareness, encourage customer loya...

Consider E-Campaigns For Success

BBM.Feb24Blo_20240206-155443_1

While we all may think our inboxes are too full, the convenience of messages coming directly to us cannot be denied. A quick tone or vibration tells us there is an update. It's essential to stay connected and informed. Let's face it: email marketing is as relevant as ever. And when done well, it can increase brand awareness, encourage customer loya...

Continue reading
Screen-Shot-2024-01-03-at-10.43.32-AM

Now and again, we need to trade in our old collection for a new one. Concerning branding, periodic analysis and refreshments may be needed. After 5–10 years, it may be time for a change. Here's what to consider when contemplating rebranding your business: Are you trying to reach a new audience or demographic? Are you getting ready to launch a new p...

Is It Time to Rebrand?

Screen-Shot-2024-01-03-at-10.43.32-AM

Now and again, we need to trade in our old collection for a new one. Concerning branding, periodic analysis and refreshments may be needed. After 5–10 years, it may be time for a change. Here's what to consider when contemplating rebranding your business: Are you trying to reach a new audience or demographic? Are you getting ready to launch a new p...

Continue reading
Screen-Shot-2024-01-03-at-10.42.26-AM

As you probably know, we live in a world powered by technology. The days of using a phone book to find business information are seemingly behind us. Now, consumers turn to search engines to get information. There are several search engines out there, but Google continues to remain supreme. When a customer or client searches for your business, Googl...

Claim Your Google Listing!

Screen-Shot-2024-01-03-at-10.42.26-AM

As you probably know, we live in a world powered by technology. The days of using a phone book to find business information are seemingly behind us. Now, consumers turn to search engines to get information. There are several search engines out there, but Google continues to remain supreme. When a customer or client searches for your business, Googl...

Continue reading
Screen-Shot-2024-01-03-at-10.38.16-AM

Online reviews and comments can make or break your success. In fact, 93% of people read online reviews before making a purchase or decision. If you are a healthcare provider, own a professional service business, or if you have multiple professionals or locations – consider this valuable service. For some industries, simple online support is needed ...

Reputation Management

Screen-Shot-2024-01-03-at-10.38.16-AM

Online reviews and comments can make or break your success. In fact, 93% of people read online reviews before making a purchase or decision. If you are a healthcare provider, own a professional service business, or if you have multiple professionals or locations – consider this valuable service. For some industries, simple online support is needed ...

Continue reading
BBM.SeptBlogHeader.09.18.2_20240103-163603_1

How well do you understand your customers? More than 77% of brands believe that the customer experience is a critical competitive differentiator. Customer journey maps are a great way to visualize their experiences with your business. Here's how you can create one: Develop a buyer profile. Consider target demographics like age, gender, income, etc....

Customers Come First!

BBM.SeptBlogHeader.09.18.2_20240103-163603_1

How well do you understand your customers? More than 77% of brands believe that the customer experience is a critical competitive differentiator. Customer journey maps are a great way to visualize their experiences with your business. Here's how you can create one: Develop a buyer profile. Consider target demographics like age, gender, income, etc....

Continue reading
Screen-Shot-2024-01-10-at-12.04.44-PM

There's no question that the times we live in present a struggle for businesses on how to respond. Whether it's a social issue or political, even if your business doesn't play in those spaces, often there is still a call for you to say something. But what? Recent surveys found that 71% of US customers agree or strongly agree that it's important for...

How to Respond in Difficult Times

Screen-Shot-2024-01-10-at-12.04.44-PM

There's no question that the times we live in present a struggle for businesses on how to respond. Whether it's a social issue or political, even if your business doesn't play in those spaces, often there is still a call for you to say something. But what? Recent surveys found that 71% of US customers agree or strongly agree that it's important for...

Continue reading
Screen-Shot-2024-01-10-at-12.05.07-PM

The Barbie Movie has proven to be more than a successful movie; but a noteworthy brand and marketing strategy. The film has become a smash hit, and it's worked to elevate the popularity of the brand. Here's what we can learn from this campaign: Powerful Storytelling. Relatable stories connect with your audience. An effective marketing campaign intr...

Branding: By Barbie

Screen-Shot-2024-01-10-at-12.05.07-PM

The Barbie Movie has proven to be more than a successful movie; but a noteworthy brand and marketing strategy. The film has become a smash hit, and it's worked to elevate the popularity of the brand. Here's what we can learn from this campaign: Powerful Storytelling. Relatable stories connect with your audience. An effective marketing campaign intr...

Continue reading
BBM.BlogBanner.DroneApplications.04-22-21

Break through the ceiling and reach new marketing heights with industry-leading drone footage. The sky is the limit when you utilize filming with a drone's unique benefits. Your prospects will be trending upward when you can showcase practical drone capabilities. Be above the rest, take your marketing videos to the top of the industry. A drone with...

Drone Video Marketing: Taking Video to New Heights!

BBM.BlogBanner.DroneApplications.04-22-21

Break through the ceiling and reach new marketing heights with industry-leading drone footage. The sky is the limit when you utilize filming with a drone's unique benefits. Your prospects will be trending upward when you can showcase practical drone capabilities. Be above the rest, take your marketing videos to the top of the industry. A drone with...

Continue reading
BBM.BlogBanner.CustomWebDesigns.04-22-21

Advantages of Custom Designed Websites When you're looking to build a new website, you can take two common routes: custom-build a website to fit your exact needs or use a pre-existing design or template to create your website. Templated Websites The one obvious advantage of choosing a pre-existing template for your website is the low, upfront cost....

Custom Built Websites vs. Templates!

BBM.BlogBanner.CustomWebDesigns.04-22-21

Advantages of Custom Designed Websites When you're looking to build a new website, you can take two common routes: custom-build a website to fit your exact needs or use a pre-existing design or template to create your website. Templated Websites The one obvious advantage of choosing a pre-existing template for your website is the low, upfront cost....

Continue reading
BBM.NovBlog01

Halloween has passed, and the upcoming holidays are top of mind. How will your brand incorporate Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, or New Year's into your marketing strategy? Here are some ideas to leverage the coming events consumers are excited about! Provide gift recommendations. Present your product or service as th...

Is Your Business Ready for Fall and Winter Holidays?

BBM.NovBlog01

Halloween has passed, and the upcoming holidays are top of mind. How will your brand incorporate Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, or New Year's into your marketing strategy? Here are some ideas to leverage the coming events consumers are excited about! Provide gift recommendations. Present your product or service as th...

Continue reading
Error Message: Friend or Foe

Have you ever clicked on a link or navigated on a web page only to see a pop-up that says: 404 Error? This happens when there is no information to be displayed on the page and there is nowhere for you to be redirected. 73.72% of people who reach a 404 error page will leave your website and not return. But don't worry; there are a few things you can...

404 Error Message – Friend or Foe?

Error Message: Friend or Foe

Have you ever clicked on a link or navigated on a web page only to see a pop-up that says: 404 Error? This happens when there is no information to be displayed on the page and there is nowhere for you to be redirected. 73.72% of people who reach a 404 error page will leave your website and not return. But don't worry; there are a few things you can...

Continue reading
Apple-iOS-Privacy-2

How will iOS 14 privacy updates impact your Facebook Ads? In June of 2020, Apple announced new updates to their privacy and tracking rules. These updates would require Facebook to explicitly ask for permission to track users when they leave Facebook and across other apps and websites. This process is similar to how most websites ask permission to u...

Is Apple Upsetting the Ad World?

Apple-iOS-Privacy-2

How will iOS 14 privacy updates impact your Facebook Ads? In June of 2020, Apple announced new updates to their privacy and tracking rules. These updates would require Facebook to explicitly ask for permission to track users when they leave Facebook and across other apps and websites. This process is similar to how most websites ask permission to u...

Continue reading
What does it mean to be on-brand?

Simply put, being 'on-brand' means anything that is created for a company should be in alignment with its brand. This 'anything' refers to marketing collateral such as flyers, brochures, postcards, mailers, logo design, signage, website design, newsletters, etc. To be effective, all of these should reflect who you are as a company, speak to your au...

What Does it Mean to be On-Brand?

What does it mean to be on-brand?

Simply put, being 'on-brand' means anything that is created for a company should be in alignment with its brand. This 'anything' refers to marketing collateral such as flyers, brochures, postcards, mailers, logo design, signage, website design, newsletters, etc. To be effective, all of these should reflect who you are as a company, speak to your au...

Continue reading
How has the pandemic affected graphic design?

In graphic design, trends come and go. Some trends last for years, some for only months. During a trying time for all of us, graphic design has not only had to learn how to adapt, but also has had to take into consideration people's mental health states. Below is a brief exploration of a few trends and affects the pandemic has had on graphic design...

How has the Pandemic Affected Graphic Design?

How has the pandemic affected graphic design?

In graphic design, trends come and go. Some trends last for years, some for only months. During a trying time for all of us, graphic design has not only had to learn how to adapt, but also has had to take into consideration people's mental health states. Below is a brief exploration of a few trends and affects the pandemic has had on graphic design...

Continue reading
Stay-in-the-loop

Covid-concerns placed many of our favorite past-times on hold. We relied heavily on the web for education, shopping, entertainment, and connection. Social behavior continued to swell, which offered us even more data on consumer behavior and preferences. Here are some interesting facts: Where Do People Spend the Most Time? Facebook reaches 97% of pe...

STAY IN THE LOOP: SOCIAL TRENDS & DATA

Stay-in-the-loop

Covid-concerns placed many of our favorite past-times on hold. We relied heavily on the web for education, shopping, entertainment, and connection. Social behavior continued to swell, which offered us even more data on consumer behavior and preferences. Here are some interesting facts: Where Do People Spend the Most Time? Facebook reaches 97% of pe...

Continue reading
VALUABLE-vIDEO-1

From travel restrictions to a complete shift in consumer behavior, the past year has reshaped our world. Leaders in 2020 were forced to make hard decisions and significant operational changes, often based on little information and under tight timelines. Initially, accommodations had to be made for remote working and online interactions whenever and...

2021 Digital Trends that Will Stick

VALUABLE-vIDEO-1

From travel restrictions to a complete shift in consumer behavior, the past year has reshaped our world. Leaders in 2020 were forced to make hard decisions and significant operational changes, often based on little information and under tight timelines. Initially, accommodations had to be made for remote working and online interactions whenever and...

Continue reading
GivingTuesday

Midwest Food Bank has dedicated the first Tuesday after Thanksgiving as #GivingTuesday, an opportunity to present nutritious meals to those in need. Unfortunately, one of eight families do not know where their next meal is coming from. Midwest Food Bank is aim to collect enough contributions to distribute 200,000 Tender Mercies meals for families w...

#GivingTuesday

GivingTuesday

Midwest Food Bank has dedicated the first Tuesday after Thanksgiving as #GivingTuesday, an opportunity to present nutritious meals to those in need. Unfortunately, one of eight families do not know where their next meal is coming from. Midwest Food Bank is aim to collect enough contributions to distribute 200,000 Tender Mercies meals for families w...

Continue reading
Business-Builders-Marketing-Honored-For-Excellence-Blog-Banner

Business Builders Marketing, a full-service marketing firm located in Bloomington-Normal, celebrates another award-winning year with four prestigious industry awards. These include awards from the American Advertising Federation and the Academy of Interactive & Visual Arts in categories of design, video, social media, and integrated marketing c...

Business Builders Marketing Honored for Excellence

Business-Builders-Marketing-Honored-For-Excellence-Blog-Banner

Business Builders Marketing, a full-service marketing firm located in Bloomington-Normal, celebrates another award-winning year with four prestigious industry awards. These include awards from the American Advertising Federation and the Academy of Interactive & Visual Arts in categories of design, video, social media, and integrated marketing c...

Continue reading
Stimulus-Package-Promotion---Dont-Stop-Marketing-Blog-Banner

We understand the hesitation to hold on projects and to hold dollars tight when the world as we know it is in such a strange state. However, wise business leaders are powering forward and taking advantage of digital marketing, video communications, and web-based initiatives to drive business. To support goals, we are excited to offer a stimulus pac...

Stimulus Package Promotion: Don’t Stop Marketing

Stimulus-Package-Promotion---Dont-Stop-Marketing-Blog-Banner

We understand the hesitation to hold on projects and to hold dollars tight when the world as we know it is in such a strange state. However, wise business leaders are powering forward and taking advantage of digital marketing, video communications, and web-based initiatives to drive business. To support goals, we are excited to offer a stimulus pac...

Continue reading
 Now Offering Complimentary Cost-Return Consultations Blog Banner

Find out what the cost-return ratio will be for your company. Simply contact us today! We'll ask you a few questions about your market and goals, then get you scheduled for a Cost-Return Consult. We'll share a specific projection as to dollars required for market capture, so you can see exactly what digital advertising can do for you. There is no o...

Now Offering Complimentary Cost-Return Consultations!

 Now Offering Complimentary Cost-Return Consultations Blog Banner

Find out what the cost-return ratio will be for your company. Simply contact us today! We'll ask you a few questions about your market and goals, then get you scheduled for a Cost-Return Consult. We'll share a specific projection as to dollars required for market capture, so you can see exactly what digital advertising can do for you. There is no o...

Continue reading