AI Application: Smart Sales & Marketing
Eighty-four percent of business executives believe they should use Artificial Intelligence (AI) to achieve their growth objectives. They attend seminars, are amazed by new advances, and are excited to see where efficiencies may be found. Unfortunately, seventy-six percent of these professionals struggle to apply AI to work for their unique organization effectively.
By starting smart and learning about the effective ways to apply AI within sales and marketing efforts, you can save valuable time, enhance your ability to connect, and ultimately, become more competitive and successful. Here are some common AI marketing applications that can significantly lighten your workload:
Chatbots and Online Assistants. Most websites have many contact options available. They list phone numbers, offer email address options, and provide contact forms to welcome all questions. However, today's market expects more immediate service and timely answers. Installing a chatbot component on your website can be a great solution. These accessible programs are populated with common questions and answers, enabling visitors to get information and avoid reliance on customer service staff. Some appear more technical, while others are customized to appear as if you have a virtual assistant ready to talk. The system's strength will depend upon the time invested in its development. If you spend time setting up wisely and test strategically, you'll find that the long-term time savings are significant. Feel free to start with basic auto-conversations and grow and improve the service based on comfort level and feedback.
Marketing Personalization & Automation. Individuals will pay more attention to messages that are tailored to them than messages that are not. Personalization will increase open rates. This makes sense, however, and is often easier said than done. Sending the right messages at the right time at the right frequency is often very challenging to manage manually. That's where marketing automation comes to the rescue. AI-powered marketing automation platforms streamline repetitive tasks like email marketing and social media posting. Platforms like HubSpot use AI to capture visitor preferences, optimize campaign performance, deliver messages at the right time, and personalize content for each recipient. As with chatbot support, marketing automation success requires real vs. artificial intelligence to ensure that approaches are ideal for your market.
Content Generation & Curation: The amount of content required to feed the social need today is overwhelming. AI algorithms, such as those offered by ChatGPT, can generate and curate content at scale, writing web content, product descriptions, blog posts, social media shorts, and more. And understand that content generation is not limited to words. AI programs offering photo, graphic, and video support save tremendous creative time and allow new content to be pushed live daily. There will never be a time when the human eye and input are unnecessary for ideal marketing and sales functions; however, AI applications can offer solid time-saving support.
AI has revolutionized marketing in numerous ways, empowering businesses to enhance customer experiences, optimize processes, and ultimately drive better results. As with any marketing and sales program, the key to AI success lies in intelligent strategy. The technology is there, waiting for your wise application. Consider partnering with a marketing expert who understands both your business and the technical opportunities that exist to support its most important sales and marketing needs. Take control of your AI journey and schedule a consultation today!