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Leading Your Company in Prospect Identification

Leading Your Company in Prospect IdentificationAt the heart of successful marketing and sales campaigns lies a well-defined target market. What is a target market? Essentially, it is a group of individuals or organizations most likely to purchase or use a company's product or services. A focus on this group offers the highest likelihood of success....
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Business Classics: Naked Service

We are excited to present another great business book for your review! Business owners face a variety of fears when it comes to client relationships. These fears can hinder management's ability to trust their customers, leading to a lack of trust from their clients as well. In business, vulnerability and honesty are more powerful than you might thi...
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Businesses Are Under Attack: Fight Back!

​The coronavirus has waged war. For some businesses, it will be devastating, for others an opportunity. Who will survive? What should we be doing now? How can we prepare for the continued battle? Now, more than ever, it's time to refocus on core company elements that will arm you with the tools to face continued challenges and change.  Be...
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Don't Go Dark: The Importance of Digital Marketing During Crisis

We are in unprecedented times. Businesses have had to react quickly to lockdowns, limited production, working from home, and other unusual circumstances. Whether it's because they're concerned about their finances, or putting out the wrong message, many businesses are completely pulling their advertising. They're pausing their social messaging and ...
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Connecting Through Chaos: COVID-19 Communication Tips

 The coronavirus has been a workplace game changer. Thankfully, many companies have been able to offer remote work options. As an employer, the idea of working from home may spark feelings of anxiety. How can you keep your team productive, engaged, healthy, and connected? This chaos can turn into team building if handled well. Here are some to...
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Why Use a Professional Marketing Firm for Digital Advertising?

​Your website is the hub for all traffic; it's the place potential customers go to learn about your company and determine if they want what you offer. But with millions of other companies competing for online user attention, how can you effectively guide people to your site and improve your chances of synching a sale? The answer is successful paid ...
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Business Classics: Books to Better Your Company

​Business Builders Marketing is proud to add a recommended best business book section to our newsletter and blog. Our goal is to select books that we believe will have a positive effect on you and your company. These particular books have had a direct impact on our own organization's growth and success, and we are happy to share a few key thoughts ...
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Annual Website Evaluation: Questions to Consider

Today's market has never been more competitive. And nowhere showcases that competition like the web. Your website is your company's digital, marketing, and sales hub. A well-developed website impacts not only the impression you have on current customers but should also draw in prospects and potential leads. Your site may look nice, and be functioni...
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​Why is Website Security Important?

Websites serve as an informational hub and a reflection of the organization they represent. Recent polls show that 80% of people will research an organization online before deciding to move forward with any course of action. What does your website say about you? Does it make visitors feel comfortable and confident? Will they choose to engage with y...
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Design for a Digital World

Design is fluid. It changes as time, society, and technology change to stay relevant and useful. Over the past few decades, graphic design has transitioned from using print/analog mediums to primarily using digital mediums such as online advertising, social media marketing, and website designs. While print design still has its place in society toda...
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9 Tips for Engaging Executive Video Messages

CEOs across the world are using video as an effective way to communicate with their workforce. Thanks to its instant visual impact, executive video messages are often preferred to a traditional e-news or email approach. While tried and true video tips still hold for this type of communication, even more rules apply to EVMs. Consider the following: ...
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How Do Search Engines Work?

You may be wondering - how do search engines work? Search engines have three primary functions: 1. Crawling - Crawling is the process where search engines discover the most important pages on the web. The search engine uses a program called a 'crawler', 'bot', or 'spider' which follows an algorithmic process to determine which websites to crawl and...
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The Benefits of LinkedIn for Business

LinkedIn has become one of the most popular sites for professional, social, and career networking for individuals and companies. It serves as a platform for business professionals from a variety of industries and currently consists of over 610 million members. Whether you're a recent college graduate or a business owner, there are countless benefit...
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An Introduction to Writing for SEO

​Website pages are only found through the use and placement of strategic content that tells the search engines what they need to know. It's content that connects searchers to subjects and what turns prospects into customers. Good, optimized content follows all ideal practices to ensure that we have the attention of the search engine so we can, in t...
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The Value of Video Animation

When you hear "animation" your thoughts may go to your favorite Disney movie or a beloved cartoon from your childhood. However, animation is a broad term that applies to numerous mediums, elements, and industries. Animation is becoming more prevalent in the marketing world for the same reasons you loved watching those cartoons, it's visually unique...
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Save Time, Seek Social Media Support

Are you marketing yourself on social media? If not, you should be! There are currently over 3 billion social media users around the world; that's a lot of potential customers! As a business owner, you don't have time to worry about what you're going to post on Facebook or what you're going to tweet. You might be feeling overwhelmed with questions l...
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5 Essential Tips for Creating Engaging Facebook Content

Facebook is the place to be whether you're a small mom and pop shop or a multi-million dollar company. No matter the company size, the benefits of organic and paid Facebook posts are endless! Whether you want to direct traffic to your website, learn more about your current and potential customers, or simply boost your brand awareness, it's always a...
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Make Your Sales and Marketing Materials Stand Out

Marketing materials, from print to digital, are some of the most powerful tools that help boost brand awareness, increase customer retention, and drive sales for a business. To create marketing materials that deliver better results, professionals follow certain guidelines to design materials that will stand out from the rest. Here are a few ways pr...
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The Basics of YouTube Marketing

One video minute is equal to over one million words. Video marketing is a trending and ever-growing advertising medium that enhances the delivery of content to a new level of multi-sensory engagement. But once you've created your stunning marketing video, how do you send it out into the world? YouTube has become the premier video platform for nearl...
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Policies, Pixels & Cookies, Oh My!

Do you continue to hear technical buzzwords like cookies and pixels? Do you know what a privacy policy is and if you should have one? Are you noticing more and more cookie banners or pop-up boxes on websites? Do you know how this applies to your business? Before we can dive into any of that, we must first address what these words mean: What are coo...
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Graphic Design Inspiration: How to Keep Your Creativity Flowing

Everyone has felt it at some point in their lives, whether you're a designer or not – the moment when you hit a roadblock and feel as though you are running out of ideas for whatever it is you are working on, whether that is a design, piece of writing, artwork, or other project. Your mind begins to get bombarded with deadlines, requests from client...
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What Do You Really Get With a Full-Service Marketing Agency?

We get this question all the time - so, what does a full-service marketing firm do anyway? Simply put, we do anything that an organization needs to succeed! However, "success" can mean different things to different clients. For some of our busy clients, we take work off of their plates by handling graphic design, content writing, newsletter creatio...
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Captivate and Keep Your Audience Through Blog Marketing

Good, fresh content is still the best way to capture and captivate people searching online. Adding a blog component to your website offers you an easy way to upload this content. And, as long as it's up, your blog can attract visitors to your content and your site for as long for as long as you'd like! Blog content helps you cast your net and is a ...
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6 Tips for Digital Marketing Success

​Are you social media savvy, but seeking new levels of success? Take a moment to review these quick tips to up your digital marketing game! 1. Web Matters. If your social platforms are not connected with a strong web presence, you do not have an adequate anchor platform for your customers. A modern website structure is critical and should be i...
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The Issue With Using Internet Explorer As Your Browser

Everyone searches online. When you do, you are using a web browser or application to access and view website files. Often, when you look on your phone or computer, it has a default browser. If you have current or updated equipment, chances are you're using Google Chrome. It's one of the latest, fastest, and most recommended way to view sites. Besid...
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The Advantages of Joomla and WordPress Website Platforms

When you're seeking new website development, there are a few things that are important to understand. First, here is a brief and non-technical history: Websites used to be developed through manual coding. It was time-intensive and required a specific skill set with an interface of good graphic design for not only excellent function, but audience ap...
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Is Traditional Advertising Still Effective for Businesses?

It wasn't too long ago when we had three television channels to watch, there was a pop music station, a country station, and talk radio, and the newspaper came to everyone's doorstep (it was thick and cheap, by the way). We knew who was paying attention and we knew how to get their attention. It's clearly a different time. Today's market is extreme...
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How Effective Video Marketing Can Help Grow Your Business

You know your company, you know what you want to sell, but how do you send that information into the world? What methods stand out in an age of worldwide accessibility of information? Using video for your marketing needs allows you to deliver a mass of information in a unique format that is optimized to attract large and varying audiences. Here are...
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Why Isn’t My Website First? The Art of Google Rankings

 It's one of the most common questions the Business Builders team hears, "Why isn't my website in first place on Google and how do I get it there?" As with most things Google, the answer is not as straight-forward as we would like. Google has a list of qualifications for every website that helps them decide if it is a quality website. They do ...
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A Complete Beginner’s Guide to Search Engine Optimization

What is SEO?SEO stands for "search engine optimization." It is the art and science of optimizing your website, so when visitors browse for terms using search engines like Google and Bing, your site will appear. Why is SEO Important?It's not enough to have an attractive website these days. You have to develop and present your website content in such...
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Website Maintenance: How It Can Make or Break Your Business

Building a great website doesn't stop when the development is completed and the site launches. A great website requires frequent and routine maintenance to ensure it is as secure and up-to-date as possible. There are several critical reasons why you always want to keep your website well-maintained, including: Improved Online Security Many websites ...
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Facebook: Organic Posting vs. Paid Advertising

Whether you run a small local business or international company, it's important for your business to be present on social media. Why? It allows you to engage with your audience and build awareness about your brand, which could help turn your followers into customers! One of the best ways to promote your business on social media is through a Faceboo...
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Brand Consistency: Why It’s Critical For Your Business

Brand consistency is vital for businesses and organizations to thrive. Before discussing why it is vital, let's first discuss what exactly a brand is. Often, a brand is thought of as simply a logo or tagline. While logos and taglines are indeed part of a brand, they are not the brand; they are more of a symbolic reminder of the company itself. Bran...
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Best Practices For Handling Negative Online Business Reviews

Having an active online presence is just about mandatory for most industries in this modern, tech-driven world. You likely need a website that houses key information about your organization, social media profiles where consumers can engage with you directly, and map listings so people can find your office. We've never been more connected and, in ma...
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How Do I Determine If Google Ads Are Right For My Business?

In today's world, it's tough to keep up with the ever-changing trends in marketing and advertising. With all the opportunities that are available, how is it possible to determine what is right for your business? When searching for ideal opportunities, it's wise to learn more about Google Ads (formerly referred to as Google AdWords). It only makes s...
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