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OCT
08

How Do Search Engines Work?

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You may be wondering - how do search engines work? Search engines have three primary functions: 1. Crawling - Crawling is the process where search engines discover the most important pages on the web. The search engine uses a program called a 'crawler', 'bot', or 'spider' which follows an algorithmic process to determine which websites to crawl and...
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SEP
03

The Benefits of LinkedIn for Business

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LinkedIn has become one of the most popular sites for professional, social, and career networking for individuals and companies. It serves as a platform for business professionals from a variety of industries and currently consists of over 610 million members. Whether you're a recent college graduate or a business owner, there are countless benefit...
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AUG
20

An Introduction to Writing for SEO

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​ Website pages are only found through the use and placement of strategic content that tells the search engines what they need to know. It's content that connects searchers to subjects and what turns prospects into customers. Good, optimized content follows all ideal practices to ensure that we have the attention of the search engine so we can, in ...
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JUL
17

The Value of Video Animation

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​ When you hear "animation" your thoughts may go to your favorite Disney movie or a beloved cartoon from your childhood. However, animation is a broad term that applies to numerous mediums, elements, and industries. Animation is becoming more prevalent in the marketing world for the same reasons you loved watching those cartoons, it's visually uniq...
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JUN
13

Save Time, Seek Social Media Support

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Are you marketing yourself on social media? If not, you should be! There are currently over 3 billion social media users around the world; that's a lot of potential customers! As a business owner, you don't have time to worry about what you're going to post on Facebook or what you're going to tweet. You might be feeling overwhelmed with questions l...
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