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An Introduction to Writing for SEO

​ Website pages are only found through the use and placement of strategic content that tells the search engines what they need to know. It's content that connects searchers to subjects and what turns prospects into customers. Good, optimized content follows all ideal practices to ensure that we have the attention of the search engine so we can, in ...
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The Value of Video Animation

​ When you hear "animation" your thoughts may go to your favorite Disney movie or a beloved cartoon from your childhood. However, animation is a broad term that applies to numerous mediums, elements, and industries. Animation is becoming more prevalent in the marketing world for the same reasons you loved watching those cartoons, it's visually uniq...
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Save Time, Seek Social Media Support

Are you marketing yourself on social media? If not, you should be! There are currently over 3 billion social media users around the world; that's a lot of potential customers! As a business owner, you don't have time to worry about what you're going to post on Facebook or what you're going to tweet. You might be feeling overwhelmed with questions l...
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5 Essential Tips for Creating Engaging Facebook Content

Facebook is the place to be whether you're a small mom and pop shop or a multi-million dollar company. No matter the company size, the benefits of organic and paid Facebook posts are endless! Whether you want to direct traffic to your website, learn more about your current and potential customers, or simply boost your brand awareness, it's always a...
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Make Your Sales and Marketing Materials Stand Out

Marketing materials, from print to digital, are some of the most powerful tools that help boost brand awareness, increase customer retention, and drive sales for a business. To create marketing materials that deliver better results, professionals follow certain guidelines to design materials that will stand out from the rest. Here are a few ways pr...
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