404 Error Message – Friend or Foe?

Have you ever clicked on a link or navigated on a web page only to see a pop-up that says: 404 Error? This happens when there is no information to be displayed on the page and there is nowhere for you to be redirected.

73.72% of people who reach a 404 error page will leave your website and not return. But don't worry; there are a few things you can do to change this outcome with some web support.

A unique 404 error page could turn a poor experience into a pleasant one. That dull, necessary page can become a custom, helpful resource. A custom message could include links that send visitors to relevant or popular pages on your site. You can offer multiple options that users might find helpful, such as FAQs, contact us, about us, etc. These options should make navigation easier for the user, not more complicated.

The content on this page could point to other solutions the customer could try, like checking their spelling or clearing their cache, and include simple steps to perform these actions. After implementing some redirection, customers are more likely to stay on your page instead of immediately leaving the site.

Authenticity will make or break your 404 error page, so check the tone of your message and suggestions to ensure they're genuine. If users can request support from your company quickly, they will feel comfortable looking elsewhere on your site. A robotic response communicates that your brand isn't there to help.

You can't ignore 404 error pages; searchers will inevitably reach them. The best action you can take is to optimize the experience. Although arriving at this page might be unexpected, users would rather see a helpful and personable message than a useless one! For help with website design or development: