In 2024, I celebrated 25 years in the industry. It has been a pleasure to serve the community and learning and work with countless outstanding professionals. As a business, we thrived for years, survived the covid-crisis, and emerged as a smaller but stronger organization. But I knew to continue to offer our clients the innovation and service neces...
In 2024, I celebrated 25 years in the industry. It has been a pleasure to serve the community and learning and work with countless outstanding professionals. As a business, we thrived for years, survived the covid-crisis, and emerged as a smaller but stronger organization. But I knew to continue to offer our clients the innovation and service neces...
Eighty-four percent of business executives believe they should use Artificial Intelligence (AI) to achieve their growth objectives. They attend seminars, are amazed by new advances, and are excited to see where efficiencies may be found. Unfortunately, seventy-six percent of these professionals struggle to apply AI to work for their unique or...
Eighty-four percent of business executives believe they should use Artificial Intelligence (AI) to achieve their growth objectives. They attend seminars, are amazed by new advances, and are excited to see where efficiencies may be found. Unfortunately, seventy-six percent of these professionals struggle to apply AI to work for their unique or...
The advantages of having a remote workforce are deep and wide. Workers enjoy the flexibility that work at home typically offers and appreciate the work-life balance that is achieved as a result. Employers can find and hire the most ideal candidates; this talent can be anywhere in the world. What is essential to understand is that remote success doe...
The advantages of having a remote workforce are deep and wide. Workers enjoy the flexibility that work at home typically offers and appreciate the work-life balance that is achieved as a result. Employers can find and hire the most ideal candidates; this talent can be anywhere in the world. What is essential to understand is that remote success doe...
In today's competitive market, standing out is not just recommended; it is a necessity. Your brand is the identity of your business and shows your consumers what sets you apart from the crowd. The success of your brand goes much deeper than only having an eye-catching logo; it's about creating an identity that connects with your consumer and repres...
In today's competitive market, standing out is not just recommended; it is a necessity. Your brand is the identity of your business and shows your consumers what sets you apart from the crowd. The success of your brand goes much deeper than only having an eye-catching logo; it's about creating an identity that connects with your consumer and repres...
Google corners the online search market and online search tracking with Google Analytics, their software that tracks website visitor data. They are the leading players driving web traffic, so it makes sense that they figured out innovative ways to track their success. However, these analytics have recently been put under fire by the healthcare indu...
Google corners the online search market and online search tracking with Google Analytics, their software that tracks website visitor data. They are the leading players driving web traffic, so it makes sense that they figured out innovative ways to track their success. However, these analytics have recently been put under fire by the healthcare indu...
The Americans with Disability Act (ADA) requires rules to be followed anywhere the public is served to ensure that all visitors are accommodated. This often means having ramps, elevators, lights, and appropriate signage when discussing buildings. The goal is to ensure that all visitors can gain the same information, services, or value regardless of...
The Americans with Disability Act (ADA) requires rules to be followed anywhere the public is served to ensure that all visitors are accommodated. This often means having ramps, elevators, lights, and appropriate signage when discussing buildings. The goal is to ensure that all visitors can gain the same information, services, or value regardless of...
Organizational leaders have been challenged by today's new normal. Many employees are remote or working within a hybrid model, which increases the need for improved internal team communications. Those with in-person teams often need help with staffing. Feedback is expected more frequently; however, one must take high levels of caution regarding how...
Organizational leaders have been challenged by today's new normal. Many employees are remote or working within a hybrid model, which increases the need for improved internal team communications. Those with in-person teams often need help with staffing. Feedback is expected more frequently; however, one must take high levels of caution regarding how...
While we all may think our inboxes are too full, the convenience of messages coming directly to us cannot be denied. A quick tone or vibration tells us there is an update. It's essential to stay connected and informed. Let's face it: email marketing is as relevant as ever. And when done well, it can increase brand awareness, encourage customer loya...
While we all may think our inboxes are too full, the convenience of messages coming directly to us cannot be denied. A quick tone or vibration tells us there is an update. It's essential to stay connected and informed. Let's face it: email marketing is as relevant as ever. And when done well, it can increase brand awareness, encourage customer loya...
Now and again, we need to trade in our old collection for a new one. Concerning branding, periodic analysis and refreshments may be needed. After 5–10 years, it may be time for a change. Here's what to consider when contemplating rebranding your business: Are you trying to reach a new audience or demographic? Are you getting ready to launch a new p...
Now and again, we need to trade in our old collection for a new one. Concerning branding, periodic analysis and refreshments may be needed. After 5–10 years, it may be time for a change. Here's what to consider when contemplating rebranding your business: Are you trying to reach a new audience or demographic? Are you getting ready to launch a new p...
As you probably know, we live in a world powered by technology. The days of using a phone book to find business information are seemingly behind us. Now, consumers turn to search engines to get information. There are several search engines out there, but Google continues to remain supreme. When a customer or client searches for your business, Googl...
As you probably know, we live in a world powered by technology. The days of using a phone book to find business information are seemingly behind us. Now, consumers turn to search engines to get information. There are several search engines out there, but Google continues to remain supreme. When a customer or client searches for your business, Googl...
Online reviews and comments can make or break your success. In fact, 93% of people read online reviews before making a purchase or decision. If you are a healthcare provider, own a professional service business, or if you have multiple professionals or locations – consider this valuable service. For some industries, simple online support is needed ...
Online reviews and comments can make or break your success. In fact, 93% of people read online reviews before making a purchase or decision. If you are a healthcare provider, own a professional service business, or if you have multiple professionals or locations – consider this valuable service. For some industries, simple online support is needed ...
How well do you understand your customers? More than 77% of brands believe that the customer experience is a critical competitive differentiator. Customer journey maps are a great way to visualize their experiences with your business. Here's how you can create one: Develop a buyer profile. Consider target demographics like age, gender, income, etc....
How well do you understand your customers? More than 77% of brands believe that the customer experience is a critical competitive differentiator. Customer journey maps are a great way to visualize their experiences with your business. Here's how you can create one: Develop a buyer profile. Consider target demographics like age, gender, income, etc....
There's no question that the times we live in present a struggle for businesses on how to respond. Whether it's a social issue or political, even if your business doesn't play in those spaces, often there is still a call for you to say something. But what? Recent surveys found that 71% of US customers agree or strongly agree that it's important for...
There's no question that the times we live in present a struggle for businesses on how to respond. Whether it's a social issue or political, even if your business doesn't play in those spaces, often there is still a call for you to say something. But what? Recent surveys found that 71% of US customers agree or strongly agree that it's important for...
The Barbie Movie has proven to be more than a successful movie; but a noteworthy brand and marketing strategy. The film has become a smash hit, and it's worked to elevate the popularity of the brand. Here's what we can learn from this campaign: Powerful Storytelling. Relatable stories connect with your audience. An effective marketing campaign intr...
The Barbie Movie has proven to be more than a successful movie; but a noteworthy brand and marketing strategy. The film has become a smash hit, and it's worked to elevate the popularity of the brand. Here's what we can learn from this campaign: Powerful Storytelling. Relatable stories connect with your audience. An effective marketing campaign intr...
Break through the ceiling and reach new marketing heights with industry-leading drone footage. The sky is the limit when you utilize filming with a drone's unique benefits. Your prospects will be trending upward when you can showcase practical drone capabilities. Be above the rest, take your marketing videos to the top of the industry. A drone with...
Break through the ceiling and reach new marketing heights with industry-leading drone footage. The sky is the limit when you utilize filming with a drone's unique benefits. Your prospects will be trending upward when you can showcase practical drone capabilities. Be above the rest, take your marketing videos to the top of the industry. A drone with...
Advantages of Custom Designed Websites When you're looking to build a new website, you can take two common routes: custom-build a website to fit your exact needs or use a pre-existing design or template to create your website. Templated Websites The one obvious advantage of choosing a pre-existing template for your website is the low, upfront cost....
Advantages of Custom Designed Websites When you're looking to build a new website, you can take two common routes: custom-build a website to fit your exact needs or use a pre-existing design or template to create your website. Templated Websites The one obvious advantage of choosing a pre-existing template for your website is the low, upfront cost....
Halloween has passed, and the upcoming holidays are top of mind. How will your brand incorporate Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, or New Year's into your marketing strategy? Here are some ideas to leverage the coming events consumers are excited about! Provide gift recommendations. Present your product or service as th...
Halloween has passed, and the upcoming holidays are top of mind. How will your brand incorporate Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, or New Year's into your marketing strategy? Here are some ideas to leverage the coming events consumers are excited about! Provide gift recommendations. Present your product or service as th...
Have you ever clicked on a link or navigated on a web page only to see a pop-up that says: 404 Error? This happens when there is no information to be displayed on the page and there is nowhere for you to be redirected. 73.72% of people who reach a 404 error page will leave your website and not return. But don't worry; there are a few things you can...
Have you ever clicked on a link or navigated on a web page only to see a pop-up that says: 404 Error? This happens when there is no information to be displayed on the page and there is nowhere for you to be redirected. 73.72% of people who reach a 404 error page will leave your website and not return. But don't worry; there are a few things you can...
How will iOS 14 privacy updates impact your Facebook Ads? In June of 2020, Apple announced new updates to their privacy and tracking rules. These updates would require Facebook to explicitly ask for permission to track users when they leave Facebook and across other apps and websites. This process is similar to how most websites ask permission to u...
How will iOS 14 privacy updates impact your Facebook Ads? In June of 2020, Apple announced new updates to their privacy and tracking rules. These updates would require Facebook to explicitly ask for permission to track users when they leave Facebook and across other apps and websites. This process is similar to how most websites ask permission to u...
Simply put, being 'on-brand' means anything that is created for a company should be in alignment with its brand. This 'anything' refers to marketing collateral such as flyers, brochures, postcards, mailers, logo design, signage, website design, newsletters, etc. To be effective, all of these should reflect who you are as a company, speak to your au...
Simply put, being 'on-brand' means anything that is created for a company should be in alignment with its brand. This 'anything' refers to marketing collateral such as flyers, brochures, postcards, mailers, logo design, signage, website design, newsletters, etc. To be effective, all of these should reflect who you are as a company, speak to your au...