Now and again, we need to trade in our old collection for a new one. Concerning branding, periodic analysis and refreshments may be needed. After 5–10 years, it may be time for a change. Here's what to consider when contemplating rebranding your business: Are you trying to reach a new audience or demographic? Are you getting ready to launch a new p...
Now and again, we need to trade in our old collection for a new one. Concerning branding, periodic analysis and refreshments may be needed. After 5–10 years, it may be time for a change. Here's what to consider when contemplating rebranding your business: Are you trying to reach a new audience or demographic? Are you getting ready to launch a new p...
The Barbie Movie has proven to be more than a successful movie; but a noteworthy brand and marketing strategy. The film has become a smash hit, and it's worked to elevate the popularity of the brand. Here's what we can learn from this campaign: Powerful Storytelling. Relatable stories connect with your audience. An effective marketing campaign intr...
The Barbie Movie has proven to be more than a successful movie; but a noteworthy brand and marketing strategy. The film has become a smash hit, and it's worked to elevate the popularity of the brand. Here's what we can learn from this campaign: Powerful Storytelling. Relatable stories connect with your audience. An effective marketing campaign intr...
There's no question that the times we live in present a struggle for businesses on how to respond. Whether it's a social issue or political, even if your business doesn't play in those spaces, often there is still a call for you to say something. But what? Recent surveys found that 71% of US customers agree or strongly agree that it's important for...
There's no question that the times we live in present a struggle for businesses on how to respond. Whether it's a social issue or political, even if your business doesn't play in those spaces, often there is still a call for you to say something. But what? Recent surveys found that 71% of US customers agree or strongly agree that it's important for...
How well do you understand your customers? More than 77% of brands believe that the customer experience is a critical competitive differentiator. Customer journey maps are a great way to visualize their experiences with your business. Here's how you can create one: Develop a buyer profile. Consider target demographics like age, gender, income, etc....
How well do you understand your customers? More than 77% of brands believe that the customer experience is a critical competitive differentiator. Customer journey maps are a great way to visualize their experiences with your business. Here's how you can create one: Develop a buyer profile. Consider target demographics like age, gender, income, etc....
Online reviews and comments can make or break your success. In fact, 93% of people read online reviews before making a purchase or decision. If you are a healthcare provider, own a professional service business, or if you have multiple professionals or locations – consider this valuable service. For some industries, simple online support is needed ...
Online reviews and comments can make or break your success. In fact, 93% of people read online reviews before making a purchase or decision. If you are a healthcare provider, own a professional service business, or if you have multiple professionals or locations – consider this valuable service. For some industries, simple online support is needed ...
As you probably know, we live in a world powered by technology. The days of using a phone book to find business information are seemingly behind us. Now, consumers turn to search engines to get information. There are several search engines out there, but Google continues to remain supreme. When a customer or client searches for your business, Googl...
As you probably know, we live in a world powered by technology. The days of using a phone book to find business information are seemingly behind us. Now, consumers turn to search engines to get information. There are several search engines out there, but Google continues to remain supreme. When a customer or client searches for your business, Googl...
Break through the ceiling and reach new marketing heights with industry-leading drone footage. The sky is the limit when you utilize filming with a drone's unique benefits. Your prospects will be trending upward when you can showcase practical drone capabilities. Be above the rest, take your marketing videos to the top of the industry. A drone with...
Break through the ceiling and reach new marketing heights with industry-leading drone footage. The sky is the limit when you utilize filming with a drone's unique benefits. Your prospects will be trending upward when you can showcase practical drone capabilities. Be above the rest, take your marketing videos to the top of the industry. A drone with...
Advantages of Custom Designed Websites When you're looking to build a new website, you can take two common routes: custom-build a website to fit your exact needs or use a pre-existing design or template to create your website. Templated Websites The one obvious advantage of choosing a pre-existing template for your website is the low, upfront cost....
Advantages of Custom Designed Websites When you're looking to build a new website, you can take two common routes: custom-build a website to fit your exact needs or use a pre-existing design or template to create your website. Templated Websites The one obvious advantage of choosing a pre-existing template for your website is the low, upfront cost....
Halloween has passed, and the upcoming holidays are top of mind. How will your brand incorporate Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, or New Year's into your marketing strategy? Here are some ideas to leverage the coming events consumers are excited about! Provide gift recommendations. Present your product or service as th...
Halloween has passed, and the upcoming holidays are top of mind. How will your brand incorporate Thanksgiving, Black Friday, Cyber Monday, Hanukkah, Christmas, or New Year's into your marketing strategy? Here are some ideas to leverage the coming events consumers are excited about! Provide gift recommendations. Present your product or service as th...
Have you ever clicked on a link or navigated on a web page only to see a pop-up that says: 404 Error? This happens when there is no information to be displayed on the page and there is nowhere for you to be redirected. 73.72% of people who reach a 404 error page will leave your website and not return. But don't worry; there are a few things you can...
Have you ever clicked on a link or navigated on a web page only to see a pop-up that says: 404 Error? This happens when there is no information to be displayed on the page and there is nowhere for you to be redirected. 73.72% of people who reach a 404 error page will leave your website and not return. But don't worry; there are a few things you can...
How will iOS 14 privacy updates impact your Facebook Ads? In June of 2020, Apple announced new updates to their privacy and tracking rules. These updates would require Facebook to explicitly ask for permission to track users when they leave Facebook and across other apps and websites. This process is similar to how most websites ask permission to u...
How will iOS 14 privacy updates impact your Facebook Ads? In June of 2020, Apple announced new updates to their privacy and tracking rules. These updates would require Facebook to explicitly ask for permission to track users when they leave Facebook and across other apps and websites. This process is similar to how most websites ask permission to u...
Business Builders Marketing is proud to add a recommended best business book section to our newsletter and blog. Our goal is to select books that we believe will have a positive effect on you and your company. These particular books have had a direct impact on our own organization's growth and success, and we are happy to share a few key thoughts w...
Business Builders Marketing is proud to add a recommended best business book section to our newsletter and blog. Our goal is to select books that we believe will have a positive effect on you and your company. These particular books have had a direct impact on our own organization's growth and success, and we are happy to share a few key thoughts w...
The coronavirus has been a workplace game changer. Thankfully, many companies have been able to offer remote work options. As an employer, the idea of working from home may spark feelings of anxiety. How can you keep your team productive, engaged, healthy, and connected? This chaos can turn into team building if handled well. Here are some to...
The coronavirus has been a workplace game changer. Thankfully, many companies have been able to offer remote work options. As an employer, the idea of working from home may spark feelings of anxiety. How can you keep your team productive, engaged, healthy, and connected? This chaos can turn into team building if handled well. Here are some to...
We are in unprecedented times. Businesses have had to react quickly to lockdowns, limited production, working from home, and other unusual circumstances. Whether it's because they're concerned about their finances, or putting out the wrong message, many businesses are completely pulling their advertising. They're pausing their social messaging and ...
We are in unprecedented times. Businesses have had to react quickly to lockdowns, limited production, working from home, and other unusual circumstances. Whether it's because they're concerned about their finances, or putting out the wrong message, many businesses are completely pulling their advertising. They're pausing their social messaging and ...
The coronavirus has waged war. For some businesses, it will be devastating, for others an opportunity. Who will survive? What should we be doing now? How can we prepare for the continued battle? Now, more than ever, it's time to refocus on core company elements that will arm you with the tools to face continued challenges and change. Bel...
The coronavirus has waged war. For some businesses, it will be devastating, for others an opportunity. Who will survive? What should we be doing now? How can we prepare for the continued battle? Now, more than ever, it's time to refocus on core company elements that will arm you with the tools to face continued challenges and change. Bel...
We are excited to present another great business book for your review! Business owners face a variety of fears when it comes to client relationships. These fears can hinder management's ability to trust their customers, leading to a lack of trust from their clients as well. In business, vulnerability and honesty are more powerful than you might thi...
We are excited to present another great business book for your review! Business owners face a variety of fears when it comes to client relationships. These fears can hinder management's ability to trust their customers, leading to a lack of trust from their clients as well. In business, vulnerability and honesty are more powerful than you might thi...
Organizations continue to find a happy medium between staying open and staying healthy. Changes have been required, which in many cases have been possible thanks to solid support from Human Resources Departments. HR departments everywhere have had to increase job responsibilities, accommodate the need for additional training, and field a tremendous...
Organizations continue to find a happy medium between staying open and staying healthy. Changes have been required, which in many cases have been possible thanks to solid support from Human Resources Departments. HR departments everywhere have had to increase job responsibilities, accommodate the need for additional training, and field a tremendous...
Business Builders Marketing, a full-service marketing firm located in Bloomington-Normal, celebrates another award-winning year with four prestigious industry awards. These include awards from the American Advertising Federation and the Academy of Interactive & Visual Arts in categories of design, video, social media, and integrated marketing c...
Business Builders Marketing, a full-service marketing firm located in Bloomington-Normal, celebrates another award-winning year with four prestigious industry awards. These include awards from the American Advertising Federation and the Academy of Interactive & Visual Arts in categories of design, video, social media, and integrated marketing c...
Midwest Food Bank has dedicated the first Tuesday after Thanksgiving as #GivingTuesday, an opportunity to present nutritious meals to those in need. Unfortunately, one of eight families do not know where their next meal is coming from. Midwest Food Bank is aim to collect enough contributions to distribute 200,000 Tender Mercies meals for families w...
Midwest Food Bank has dedicated the first Tuesday after Thanksgiving as #GivingTuesday, an opportunity to present nutritious meals to those in need. Unfortunately, one of eight families do not know where their next meal is coming from. Midwest Food Bank is aim to collect enough contributions to distribute 200,000 Tender Mercies meals for families w...
From travel restrictions to a complete shift in consumer behavior, the past year has reshaped our world. Leaders in 2020 were forced to make hard decisions and significant operational changes, often based on little information and under tight timelines. Initially, accommodations had to be made for remote working and online interactions whenever and...
From travel restrictions to a complete shift in consumer behavior, the past year has reshaped our world. Leaders in 2020 were forced to make hard decisions and significant operational changes, often based on little information and under tight timelines. Initially, accommodations had to be made for remote working and online interactions whenever and...