Eighty-four percent of business executives believe they should use Artificial Intelligence (AI) to achieve their growth objectives. They attend seminars, are amazed by new advances, and are excited to see where efficiencies may be found. Unfortunately, seventy-six percent of these professionals struggle to apply AI to work for their unique or...

While we all may think our inboxes are too full, the convenience of messages coming directly to us cannot be denied. A quick tone or vibration tells us there is an update. It's essential to stay connected and informed. Let's face it: email marketing is as relevant as ever. And when done well, it can increase brand awareness, encourage customer loya...

In graphic design, trends come and go. Some trends last for years, some for only months. During a trying time for all of us, graphic design has not only had to learn how to adapt, but also has had to take into consideration people's mental health states. Below is a brief exploration of a few trends and affects the pandemic has had on graphic design...

Simply put, being 'on-brand' means anything that is created for a company should be in alignment with its brand. This 'anything' refers to marketing collateral such as flyers, brochures, postcards, mailers, logo design, signage, website design, newsletters, etc. To be effective, all of these should reflect who you are as a company, speak to your au...