The Basics of YouTube Marketing

One video minute is equal to over one million words. Video marketing is a trending and ever-growing advertising medium that enhances the delivery of content to a new level of multi-sensory engagement. But once you've created your stunning marketing video, how do you send it out into the world?

YouTube has become the premier video platform for nearly all types of videos. The popular video platform once known primarily as a source of entertaining content has now become a preferred option for exploring consumer options and seeking answers. YouTube has developed into the second largest search engine in the world. After a Google search, users are likely to turn to YouTube for information. Additionally, as YouTube is owned by Google, you often find that Google searches include rich YouTube results.

YouTube Wants You to Use Them for Marketing
This is high-level cross-promotion at its finest, and it's working. The more content that is uploaded to YouTube, the higher their traffic and the ability to sell advertising. With that, YouTube has worked to make its site user-friendly for companies to build branded channels as a central hub for self-marketing content. YouTube provides creators with several tools for optimizing individual videos, as well as linking options to encourage users to explore your entire channel video library.

Variety of Video Content and Uses
Part of YouTube's success is the ability to host a wide array of types of videos and universally optimize these for an eclectic mix of video purposes. Commercials, documentaries, webinars, parodies, how-to, and many more types of informational videos find their home on YouTube. With several, customizable options for SEO content and sharing and embedding options, videos on YouTube can travel to many other web locations and directly target specific audiences.

Variety of Accessibility
Another benefit to filling out a branded channel is the vast accessibility of YouTube videos. Computers, smartphones, smart TV's, tablets, gaming consoles, and streaming devices all provide paths to YouTube videos, whether through the YouTube app or a simple internet connection. If you choose YouTube to deliver your great video marketing content, you'll be hard pressed to find a person you can't reach.