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Who We Are

WE ARE AN AWARD-WINNING MARKETING FIRM THAT PROVIDES FULL-SERVICE SUPPORT TO OUR CLIENTS.

Founded in 1989 and grounded in excellence, our diverse expertise and unique full-service approach enables us to achieve measurable results that prompts respect and referrals. Today, we have clients (big and small) that have great impact all over the globe. We seek partners, not projects, and appreciate every introduction. Our clients consider us an extension of their team, and we look forward to each interaction that we have together.

We are a full-service firm that is focused on YOUR goals, not our products. We are a conservative company that also offers impressive, creative credentials. Our professional implementation team has a long history of prestigious awards for excellence in graphic design, website development, video production, and integrated and digital campaigns. While we are honored to be recognized, we are truly rewarded through our clients’ achievements. Learn more about our unique approach to your goals and why this will matter to you today! 

Services

BIG CITY QUALITY.
SMALL TOWN SERVICE.

At our firm located in Bloomington-Normal, IL, we provide full-service growth solutions that are highly customized based upon client needs. Marketing services recommended may include social media advertising, branding services, sales acceleration, advertising and public relations campaigns, inbound marketing, media relations, website design and development, video production, or more. Whether you are in the Central Illinois area, including Bloomington, Peoria, Champaign, Springfield, or if you are among our wider client base from the Midwest to Coast to Coast, we welcome you to contact us.

 

Portfolio

We invite everyone to review our work in web, video, and design. Need a custom solution? Contact us today, and we’d be happy to assemble a list of our custom materials to review.

An Introduction to Writing for SEO

An-Introduction-to-Writing-for-SEO-blog-banner

Website pages are only found through the use and placement of strategic content that tells the search engines what they need to know. It's content that connects searchers to subjects and what turns prospects into customers. Good, optimized content follows all ideal practices to ensure that we have the attention of the search engine so we can, in turn, get the attention of the searcher.

Why is SEO Writing Important?
When a website ranks high in Google, the website is displayed on the first few pages when someone searches for that topic. This leads to more visitors, which can lead to more traffic for the website.

How Do You Write SEO Articles?
Keywords – Always start with keywords. Find the right phrases or words for your topic. Use a keyword research tool to find other similar keywords. Mention the keyword early in the article but avoid keyword stuffing. Make it easy to read by using bullets, subheaders, and images to keep the piece visually appealing.

Content – Write for the readers and not for the search engines. Make sure you keep your readers in mind as you write your article. Write more than 300 words to provide enough information for search engines to understand your page and rank it higher. And make sure your content is high-quality, well-written with no grammar or spelling mistakes.

Optimization - Integrate keywords throughout your post:

  • Title tag – use the primary keyword in the title tag
  • URL – If possible, use the primary keyword in the permalink
  • Alt attribute of the image – include the keyword when describing the image
  • Headline tags – use the primary keyword in the H1 title and always have an H1 title
  • Meta description – write an informative description that describes the web page using the keyword

Applying these fundamental SEO principles helps to ensure that your content is credible and crawlable for the search algorithms. And, if you want to be found, it's not optional! 

The Benefits of LinkedIn for Business
The Value of Video Animation

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