An Introduction to Writing for SEO
Website pages are only found through the use and placement of strategic content that tells the search engines what they need to know. It's content that connects searchers to subjects and what turns prospects into customers. Good, optimized content follows all ideal practices to ensure that we have the attention of the search engine so we can, in turn, get the attention of the searcher.
Why is SEO Writing Important?
When a website ranks high in Google, the website is displayed on the first few pages when someone searches for that topic. This leads to more visitors, which can lead to more traffic for the website.
How Do You Write SEO Articles?
Keywords – Always start with keywords. Find the right phrases or words for your topic. Use a keyword research tool to find other similar keywords. Mention the keyword early in the article but avoid keyword stuffing. Make it easy to read by using bullets, subheaders, and images to keep the piece visually appealing.
Content – Write for the readers and not for the search engines. Make sure you keep your readers in mind as you write your article. Write more than 300 words to provide enough information for search engines to understand your page and rank it higher. And make sure your content is high-quality, well-written with no grammar or spelling mistakes.
Optimization - Integrate keywords throughout your post:
- Title tag – use the primary keyword in the title tag
- URL – If possible, use the primary keyword in the permalink
- Alt attribute of the image – include the keyword when describing the image
- Headline tags – use the primary keyword in the H1 title and always have an H1 title
- Meta description – write an informative description that describes the web page using the keyword
Applying these fundamental SEO principles helps to ensure that your content is credible and crawlable for the search algorithms. And, if you want to be found, it's not optional!