How Effective Video Marketing Can Help Grow Your Business

You know your company, you know what you want to sell, but how do you send that information into the world? What methods stand out in an age of worldwide accessibility of information? Using video for your marketing needs allows you to deliver a mass of information in a unique format that is optimized to attract large and varying audiences. Here are just a few benefits of video marketing:

Video marketing is effective because it fosters trust with its viewers (and eventually consumers). With video, you are seeing real faces and hearing real voices. The information isn't delivered impersonally and somewhat robotically like that of a written blog, but rather from humans to humans. This adds legitimacy and helps to build trust for the product or services marketed.

Alright, here's just what you came to see. Video marketing is statistically found to increase sales. 64% of consumers are more likely to buy a product after watching a video. Whether a user is on the fence about purchasing a product or simply unaware, a video serves as an educational tool that promotes confidence in the consumer investing in the product.

The combination of visual and audio mediums optimizes video to effectively deliver a mass of information in a short amount of time. According to a study, one video minute is equal to 1.8 million words. Essentially, if you filled up a page in Microsoft Word, you would need around 3,600 pages in total to match the worth of one minute of video.

Video has permeated just about every major aspect of our culture. Think about all you do. You watch television, movies, and obviously, you see video ads. You scroll through Facebook, Twitter, Instagram; again, you see video ads. You go on YouTube to watch a video, and before you can watch that video, you watch a video ad (courtesy of the very popular Google Ads platform). You're shopping online and, in the corner, you see a video ad. There are companies that makes greeting cards and brochures that are mailed out, and when the customer opens one, a little tv screen that's embedded in the printed material plays a video ad.

Videos are already being used for a multitude of purposes on a wide variety of mediums. To keep a relevant voice in today's market, you want to be utilizing video marketing.