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Facebook: Organic Posting vs. Paid Advertising

Facebook_-Organic-Posting-vs.-Paid-Advertising-Blog-Banne_20190412-135538_1

Whether you run a small local business or international company, it's important for your business to be present on social media. Why? It allows you to engage with your audience and build awareness about your brand, which could help turn your followers into customers!

One of the best ways to promote your business on social media is through a Facebook business page. Facebook is an incredibly useful platform that can help you represent your brand and connect with your current and potential customers in a unique and personal way. Why use Facebook, you ask? Take a look at just a few of its many benefits:

  • There are currently over 2 billion active Facebook users in the world, making the platform simply too big to ignore when it comes to online marketing.
  • You can choose between paid and unpaid posting options, depending on your budget.
  • You can check out your competition by following other businesses with a Facebook page.
  • You can use posts on Facebook to help you direct traffic to your website and blog.
  • You gain access to Facebook Insights, which lets you know how your posts are performing.

What is Organic Posting?

You may have heard the word "organic" and quickly thought of the overpriced produce you bought at your last trip to the grocery store. Don't worry! Starting a business page and posting organically is absolutely free! Organic posts are simply those that reach social media users naturally, meaning they are posted without paid distribution. This type of posting provides a simple and cost-effective way to promote your business to online consumers! A few examples of organic posts include:

  • Sharing links to online articles that relate to your market
  • Posting interesting and relevant facts about your industry
  • Post fun photos of your employees and work-related activities
  • Create community events to share with your followers

Paid Advertising and Boosted Posts

Once upon a time, all businesses needed to do on social media was press "post," and that was enough. However, in 2018, Facebook updated its algorithm, informing the world that it wanted to prioritize "meaningful interactions" between people. Now, posts by families and friends are ranked much higher than business and news-related content. These changes have transformed the Facebook marketing game into a matter of who wants to "pay to play."

If you want to promote your business and rank higher on customer newsfeeds, Facebook Ads and boosted posts are the way to go! Facebook Ads are advertisements that appear on users' desktop and mobile newsfeeds or on the right-hand column of their page. The user-friendly Facebook Ads manager allows you to customize your ads by strategically target your audience based on things such as demographics, behaviors, and interests, and lets you set your budget, promotion period, etc. These ads also come in a variety of forms such as videos and picture carousels – there's never a lack of options!

Boosted posts are simply existing posts that you can promote to reach more people. When you click "Boost Post," you can set your target audience, budget, and time span, and then you're set! It's a quick and simple way to ensure your content gets noticed.

Although paid advertisement is an effective business-building tool, it's important not to rely on it completely and to remember that social media is exactly that – social! In other words, don't forget to be fun, creative, and let your brand's voice be heard! Therefore, it's recommended to use a combination of organic and paid posting, as the regular sharing of quality content will allow you to continuously engage with your audience and grow your following.

Savvy Social Media Experts at Your Service

Are you ready to start engaging with your customers on social media with organic posts? Want to try out Facebook Ads but don't know where to start? Our social media experts can help! We'd love to sit down with you and discuss your social needs! Call us today to schedule your free 1-hour consultation. 309-827-7977