5 Essential Tips for Creating Engaging Facebook Content

Facebook is the place to be whether you're a small mom and pop shop or a multi-million dollar company. No matter the company size, the benefits of organic and paid Facebook posts are endless! Whether you want to direct traffic to your website, learn more about your current and potential customers, or simply boost your brand awareness, it's always a good idea to post! Here are several ways you can increase your business following through the creation of fresh, engaging Facebook content:

1. Post a Video
If you've recently scrolled through your newsfeed, you've probably noticed that almost every other post you see is a video. Why? Video dominates social engagement on Facebook, generating approximately 59% more engagement than other types of posts.

2. Mix It Up
Don't bore your followers with the same old content. Share a fun photo or video of your team at a work outing, link to your latest blog post, announce a special community event you're hosting. Give them a variety of content and spread it out throughout the week to keep them guessing what you're going to post next!

3. Use the 3 P's
These three words can serve as a guideline for you when you're struggling to figure out what to post.

• Personal – Keep in mind that Facebook is a "social" media platform. Your followers want to connect with the people behind the business.
• Examples: photos of employees having fun at work, customer photos, videos, or stories
• Purpose – Give your followers a reason to check your page! What's in it for them? Are your posts funny, promotional, or informative?
• Examples: industry tips and tricks, industry-related quotes
• Promotion – Don't forget to advertise your products and services! (but don't overdo it) Add your personality to your promo and show your audience that you're more interested in connecting with them rather than cinching a sale.
  Examples: contests and giveaways, share your products/services related to current events
  
  

4. Creatively Caption
A witty caption can do wonders for your posts! Adding humor and personal flair to your descriptions will help humanize your business and can increase engagement. Make your captions short and sweet, ask your audience questions, keep it real, and keep it relevant.

5. Post Consistently
Consistency is key to building trust with your followers. Don't leave them hanging by posting three times one day and then going MIA for a whole week. Find a posting schedule that works for you and test it out. You can utilize Facebook Insights to track how well your posts are performing and alter your schedule accordingly!

We understand that social media is a full-time job. It can be hard to consistently come up with fun and interesting post ideas. If you're feeling overwhelmed, we're more than happy to help! Call us today to schedule a free one-hour consultation with our social media experts or visit us online to learn more about our social services. 309-827-7977