Skip to content Skip to footer

Custom Built Websites vs. Templates!


Advantages of Custom Designed Websites

When you're looking to build a new website, you can take two common routes: custom-build a website to fit your exact needs or use a pre-existing design or template to create your website.

Templated Websites

The one obvious advantage of choosing a pre-existing template for your website is the low, upfront cost. Depending on the content management system (CMS) you use, you can find templates anywhere from free to several hundred dollars.

One of the big disadvantages of using templates for your new website is the lack of flexibility and originality. Think of your potential new website like a house, and the template is the structure and style of your home. Have you ever been to a neighborhood where all the houses look the same? Perhaps a few decorations let you know one from the other, but they blend. This is how templated websites work. You can customize a template to fit your branding, but it will still look and feel like many websites that already exist. This is not a good way to stand out from your competitors. And, unfortunately, because the templates won't allow for out-of-the-box changes it can be challenging to incorporate unique design elements.

Like building that house, buying the blueprints is different from building it yourself. If you don't have an experienced contractor, you may end up spending even more money in the long run. If you decide to utilize a premade web template, the chances are that you'll still need some professional web support to make it look and function ideally for your company. This sometimes ends up eliminating any savings imagined from the original template purchase.

Custom Websites

One of the advantages of going with a custom build for your new website is the unique look and feel of your website customized to your business's needs. Custom-built websites are perfect for standing out in a sea of mediocre, generic-looking websites. To continue the website/house simile, building a custom website enables you to build your dream home – with all the features and functions you've always wanted – with no limitations.

It is much easier and cheaper to customize the house before it is built instead of adding random additions to a pre-existing structure. Our new website build process involves a design phase where you let us know everything you need for your business, and we make it happen. We leave no stone unturned during this process, and we build your website in a way that allows it to grow with you.

At Business Builders Marketing, we build fully customized websites to fit your company's exact needs right now and in the future. Our in-house talent makes it easy and affordable. Check out our portfolio to see some of our most recent projects. Contact us or call 309-827-7977 today to get a free consultation for your next web project.