Business Builders Marketing is an award-winning marketing firm offering full-service support to the senior living industry. President, Jennifer McCarron, began her career in long-term care marketing prior to joining her family’s marketing business in 1998. Her experience and passion for this unique field have led to many partnerships within the healthcare and senior care industries.

Today, with over twenty years of experience in the senior care marketing field, we are proud to offer extensive census building and staff recruitment programs that provide both immediate and long-term results. Services include, but are not limited to the following:

  • Referral Source Relationship-Marketing
  • Comprehensive Brand Support – locations, lines, services
  • Video Marketing – testimonials, location, service features
  • Web Design, Development & Marketing – serves as a hub for leads, calls, tours, traffic
  • Social Media Marketing – organic posting, ad programs, event promotion
  • Multi-Platform Implementation – Facebook, LinkedIn, Instagram, Snapchat, Twitter
  • Public Relations Management - media issues, crisis intervention, proactive planning
  • Physician & Hospital Marketing
  • Community Affinity Programs
  • CNA Recruitment – local, regional, national
  • Nurse Recruitment – local, regional, national
  • New Hire Video Orientation
  • Employee Retention – programs, communication
  • Secure & Interactive Employee Portals
  • Affordable & Modern Employee Handbooks
  • Service Line Consultation - skilled nursing units, assisted living, supportive living, long-term care, therapy programs, memory care specialization

References specific to the nursing home, assisted living, and medical practice group industries are proudly provided upon request. Because we are loyal to our current clients, we may choose to pass on opportunities that would conflict with our current relationships. This does happen based upon our large footprint within the market, specifically within Illinois. We do encourage your inquiry and will always offer direction if we are not able to be of service. We look forward to talking with you!

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