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The Benefits of LinkedIn for Business

Benefits-of-LinkedIn-For-Businesses-Blog-Cover

LinkedIn has become one of the most popular sites for professional, social, and career networking for individuals and companies. It serves as a platform for business professionals from a variety of industries and currently consists of over 610 million members. Whether you're a recent college graduate or a business owner, there are countless benefits to using this platform!

People turn to LinkedIn to:

  • find new job opportunities
  • promote their qualifications
  • house current online resume
  • connect with colleagues and other professionals
  • learn more about specific companies of interest
  • share significant career or industry-related news
  • establish expertise through posting career or industry-related content

Businesses use LinkedIn to:

  • find potential customers
  • connect with prospects
  • build brand awareness
  • get expertise from other specialists in their industry
  • share information with current and prospective employees
  • recruit for professional-level positions
  • stay up-to-date on industry happenings and trends
  • drive traffic to their website, blog, or other online media

Making Key Connections
LinkedIn is all about connections. The connections you make increase your opportunity to meet someone that could help you or your company reach the next level. Once you connect, you'll see their status updates appear in your newsfeed. You get to pick who you connect with - whether it's past co-workers or employers, past classmates, or Fortune 500 executives, you never know who will accept your invitation. However, keep in mind that companies are comprised of people, and a company is only as good as the individuals that make it up. So, it can be beneficial to a company when their employees are actively connecting on the platform.

The Sales Call of Today
Say goodbye to cold calls! LinkedIn can help you make quality connections by providing access to valuable information on each profile you view including things such as city/state of residence, job title, company, experience, and mutual connections. This information can benefit your sales team during the prospecting process by giving you specific company contacts and (through LinkedIn's messaging system), allowing you to reach out digitally. Your team can also use this information to help determine the probability of that individual or company becoming a customer or partner.

An HR Department's Dream
Not only can users utilize LinkedIn's extensive job search tool to discover job opportunities, but companies can also post jobs, search for, and track potential candidates. HR professionals are constantly on the hunt for qualified job candidates, and LinkedIn is the perfect platform to find the best contenders.

Brand Builder
LinkedIn is a professional and trustworthy source of information that can be used to build brand awareness among your community and beyond! You can create your own company page to share special announcements, job posts, relevant articles, and company news with your followers. Doing so can even help drive traffic to your other online media such as your website, blog, or social media accounts.

Industry Updates
With LinkedIn, your company can stay up-to-date on the latest news, tips, and trends within your industry. Follow industry influencers and other companies to see what's trending all over the world. Doing so may help give your company the edge on your competition, increase your business savvy, or even give your creativity a boost!