The Value of Video Animation
When you hear "animation" your thoughts may go to your favorite Disney movie or a beloved cartoon from your childhood. However, animation is a broad term that applies to numerous mediums, elements, and industries. Animation is becoming more prevalent in the marketing world for the same reasons you loved watching those cartoons, it's visually unique, engaging, and a great way to tell a story. As animation is an expansive term, there are several different methods and formats to utilize this tool for your marketing desires. And, in video, it allows us to create anything that one would like to see. From unique animated logos and transitions to complex new creations, video animation brings video to life.
Full Control
One of the great benefits of animating is that you have full control over the visuals. The limits of what can be created might only equal the limits of your imagination. Whereas with traditional videography, your story and your goals are hampered by what is possible to film, animation allows you to put the story first and use animation to execute whatever visuals you require to help tell the story. Whether you want control over a complex element or want to make a simple change such as changing the color of the background, animation offers options not so easily controllable by live action videography.
Liven It Up
Liven It Up
Although animation is unique, it still works well in conjunction with live footage. Even minimal use can be extremely valuable in achieving impressive goals. While a full-scale animation may be out of budget, adding a little animation here and there can transform a piece. Think about the graphic elements you'll have in your video and realize animation can make them command attention. Visuals or text of any kind can be animated in amazing ways to add emphasis and style. Simple animations such as moving objects on and off screen or adding visual effects that make the graphic pop will elevate the visual quality of your video.
If you feel your videos are missing a zing or pizazz or simply want a more powerful way to tell your story, consider video animation – today's tools make video great!
If you feel your videos are missing a zing or pizazz or simply want a more powerful way to tell your story, consider video animation – today's tools make video great!