6 Tips for Digital Marketing Success

Thursday, 06 December 2018

Are you social media savvy, but seeking new levels of success? Take a moment to review these quick tips to up your digital marketing game!

1. Web Matters. If your social platforms are not connected with a strong web presence, you do not have an adequate anchor platform for your customers. A modern website structure is critical and should be intertwined with your social media marketing.

2. Reviews Can Make or Break You. Google and Facebook reviews can impact your site ranking and are also weighed heavily by your prospective audience. It's ok to put reviews on your website, but it's better to keep them online where they can be reviewed and appreciated. This is the quickest way to help or hurt the visibility of you and your business.

3. Offer Value. Your content can mirror your tone and your culture, but it still needs to offer value to your market. This can be done through information, education, entertainment, or local appeal. If you want people to like you, don't just talk about what matters to you. Ask what matters to your market!

4. Target and Invest. Many ideal online social targeting strategies involve paid efforts to attract specific audiences. Google, Facebook, and Instagram are popular choices for ideal local, regional, and national target capture. Typically, you need a blend of both organic and paid efforts for ideal results. A testing period can tell you exactly what you'll need to spend to reach your goals.

5. Avoid the Multi-Platform Pitfall. It's better to rock one social media platform than to dabble in many. And just so you know, statistically, most people reading this blog will not need to put their business on Twitter. Really. We promise.

6. One Social Size Does Not Fit All. Each company, client, and market we serve has aspects that make them unique. There is nothing you must do, only things that may or may not work better given your situation. Before you fall to societal, social media pressure – get some perspective.

Business Builders Marketing offers a complimentary social media session for local companies seeking success. We schedule at least two weeks in advance, and we'll want to know your website URL, goals, and budget in advance to prepare. Business Builders has helped hundreds succeed digitally. Now, it's your turn! Call us today to see how we can help. 309-827-7977